Privacy Policy
How Optimal Health Primary Care collects, uses, protects, and shares information, including mobile information and SMS consent data.
Effective and last updated: August 19, 2026
Scope of This Policy
This Privacy Policy applies to theoptimalcare.com, our appointment booking process, and the Optimal Health Primary Care appointment text messaging program. Optimal Health Primary Care, LLC (“Optimal Health Primary Care,” “we,” “us,” or “our”) is responsible for the information described in this policy. This policy also supplements our HIPAA Notice of Privacy Practices below.
Information We Collect
We collect information that you provide or that is generated when you use our services, including:
- Contact and identity information, such as your name, date of birth, email address, mailing address, telephone number, and state of residence.
- Appointment and health information, such as your symptoms, medical history, medications, allergies, reason for visit, provider communications, and consent forms.
- Transaction information necessary to process payments. Payment card details are processed by our payment provider and are not stored by us in full.
- Website and device information, such as IP address, browser type, referring page, and website activity collected through cookies and analytics tools.
- SMS program information, including your mobile number, opt-in method, consent status, message history, and opt-out requests.
How We Use Information
- Provide, coordinate, and improve telehealth services.
- Schedule appointments, process payments, and send service communications.
- Send appointment text messages only when the recipient has opted in.
- Protect our website, prevent fraud, comply with law, and enforce our terms.
- Measure website performance and improve the patient experience.
SMS / Text Messaging Privacy Policy
If you voluntarily opt in, Optimal Health Primary Care may send appointment confirmations, reminders, scheduling updates, and consent-form links from +1 (725) 485-0206. Consent to receive text messages is not a condition of purchase or receiving care. Message frequency varies, typically 1–5 messages per appointment. Message and data rates may apply.
No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. All categories of information sharing described in this Privacy Policy exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.
We do not sell, rent, or disclose mobile numbers, SMS opt-in records, or SMS consent data to third parties or affiliates for their own marketing or promotional use. We use this information only to operate the Optimal Health Primary Care appointment messaging program, honor your communication choices, and comply with applicable law.
You may opt out at any time by replying STOP. We also recognize CANCEL, END, QUIT, STOPALL, and UNSUBSCRIBE. After an opt-out request, you will receive one confirmation text and no further program messages unless you opt in again. Reply START to resubscribe. Reply HELP for assistance, call 725-502-3000, or email contact@theoptimalcare.com.
Opting out of SMS does not affect your access to care. You can continue to book and communicate with us by phone or email. See our SMS Terms & Conditions and SMS opt-in and message-flow examples.
How We Disclose Information
We may disclose non-SMS information to vendors that process payments, host systems, provide analytics, support communications, or otherwise help us operate; to health care providers and organizations involved in treatment and payment; and when required by law or necessary to protect rights and safety. Vendors may use information only to perform services for us and must protect it appropriately.
The disclosures above do not include text messaging originator opt-in data or consent. Mobile opt-in data and consent are not shared with third parties.
HIPAA Notice of Privacy Practices
We may use and disclose protected health information (“PHI”) for treatment, payment, and health care operations and as otherwise permitted or required by law. Other uses and disclosures require your written authorization unless an exception applies. You may revoke an authorization in writing, subject to actions already taken in reliance on it.
We use administrative, physical, and technical safeguards designed to protect PHI, including access controls, secure systems, staff training, and agreements with vendors that handle PHI on our behalf.
For the full statement of our legal duties, your HIPAA patient rights, and how to file a complaint, read our HIPAA Notice of Privacy Practices.
Your Privacy Rights
- Request access to or a copy of your health records.
- Request correction of information you believe is inaccurate.
- Request restrictions, confidential communications, or an accounting of certain disclosures.
- Withdraw SMS consent at any time without affecting your care.
- File a privacy complaint with us or the U.S. Department of Health and Human Services without retaliation.
Security, Retention & Children
We maintain reasonable safeguards appropriate to the nature of the information. No method of transmission or storage is completely secure. We retain information only as long as reasonably necessary for care, operations, legal obligations, dispute resolution, and enforcement. Our website and messaging program are not directed to children under 13, and a parent or legal guardian must arrange care for a minor where applicable.
Policy Changes
We may update this policy as our practices or legal obligations change. We will post the revised policy here and update the effective date. Material changes apply prospectively unless law requires otherwise.
Contact Our Privacy Officer
For privacy questions, requests, or complaints, contact Optimal Health Primary Care: